Raw Milk · Herdshare · Small Dairy
Run your milk farm
effortlessly.
Stop chasing Venmo payments.
  • Cards charged automatically — weekly, monthly, or every 4 weeks
  • Per-day capacity limits — no overselling, ever
  • Smart waitlist fills open spots automatically
  • Print labels in seconds from your phone
  • Customers manage their own orders — no texts to you
Free for one month No credit card required Cancel anytime
MilkShelf Dashboard
The reality check

Sound familiar?

Most milk farms are running subscriptions on spreadsheets, sticky notes, and group texts. There's a better way.

😓 Before MilkShelf
Chasing Venmo and cash payments
Overselling a day because you lost count
Handwriting labels at 5 AM
Keeping a waitlist on a sticky note
Texting customers one by one
Forgetting who's on vacation this week
Sending "extra milk!" texts to 40 people
Updating a spreadsheet when orders change
✦ With MilkShelf
Cards charged automatically on pickup day
Per-day limits prevent overselling entirely
Print thermal labels in seconds
Smart waitlist fills spots automatically
Automatic reminders sent every week
Vacation dates skip pickups automatically
Excess jars banner on your customer page
Customers update their own orders online
Automatic Payments

Get paid automatically.

Customers enter their card once at signup. MilkShelf charges them on a schedule that matches your business — per pickup, monthly, or every four weeks. No invoices, no Venmo requests, no awkward reminders. You always net your full jar price, deposited directly to your bank.

  • Card saved once at signup, charged automatically on every billing cycle
  • Three billing modes: per-pickup, monthly herdshare, or 4-week herdshare
  • Vacation dates pause Stripe charges automatically — no double-billing
  • Failed payments flagged on your dashboard with one-click "Mark as Paid"
  • Customers manage their own card via a self-serve billing portal
  • You keep 100% of your jar price — Stripe's fee and MilkShelf's 1.5% are added at checkout and paid by the customer, deposits go straight to your bank
Today's Orders
Friday, 4/3 (6 total jars)
Eve F 2 jarsStripe
Xander Y 3 jarsCash
Quinn R 1 jarStripe
Herdshare Mode

Built for herdshares, too.

Flip one toggle and MilkShelf speaks your language. Customers become shareholders, jars become shares, pickups become distributions — across your dashboard, customer page, and every email. Set monthly or 4-week billing instead of per-pickup, add a one-time buy-in fee, and configure how many physical jars make up one share.

  • Terminology swap across the entire product — one toggle
  • Monthly or 4-week recurring billing modes
  • One-time shareholder buy-in fee, charged automatically at signup
  • Define jars-per-share for split-share members
  • Track who's paid their buy-in vs. who still owes
  • Per-pickup farms unchanged — herdshare mode is opt-in
Herdshare Settings
Mode
Herdshare Mode: On
Billing: Monthly Herdshare
Billing day: 1st of month
Per-share pricing
Monthly price: $45.00 / share
Buy-in fee: $100.00 / share
Jars per share: 2
Customer Self-Service

Your own branded customer portal.

Customers sign up, update their orders, pause for vacation, and resume — all on their own at yourfarm.milkshelf.com. No more texts asking to change pickup days.

  • Customers manage their own subscription anytime
  • Pickup day, jar count, and frequency changes
  • Vacation dates with automatic skip
  • Pause and resume when they're ready
  • Your farm logo and custom messaging
  • No app download — just a link
MilkShelf Customer Portal
Smart Capacity

Capacity management that thinks ahead.

Set your daily jar limit and MilkShelf does the math. When you're full, customers automatically land on a waitlist. When someone reduces or pauses — the next person in line gets an offer instantly.

  • Per-day capacity limits — no overselling
  • Per-day pickup locations for herdshares
  • Automatic waitlist when days fill up
  • Cascade offers — freed jars go to next in line
  • 24-hour claim window with one-click accept
  • Partial offers handled smartly
MilkShelf Waitlist

Customers love knowing they're in line. You love never managing it manually.

Start Free Trial →

Free for one month · No credit card required

Communication

Emails your customers actually want.

Automatic pickup reminders the night before or morning of. Welcome emails for new subscribers. Update confirmations. Message all customers, a specific day, or a custom group — all from your dashboard.

  • Pickup reminders — night before or morning of
  • Welcome email with farm directions and map
  • Subscription change confirmation emails
  • Customizable message templates in your voice
  • Broadcast messaging by day or custom group
  • Farmer notified of every change (with highlights)
Emails sent automatically
From: Happy Hollow Farm
🥛 Pickup Reminder — Tomorrow!
Hey Sarah! Your 2 jars will be ready tomorrow (Wednesday). Grab them from the porch fridge anytime after 7am.
From: Happy Hollow Farm
Welcome to Happy Hollow Farm! 🎉
Your subscription is confirmed — 2 jars every Wednesday. First pickup is this Wednesday. Here's how to find us...
From: Happy Hollow Farm
A spot opened up! 🥛
Great news — 2 jars are available on Wednesday. You have 24 hours to claim your spot. One click to accept...
Daily Operations

Your morning dashboard.

Open your dashboard, see today's orders, print labels, done. Track the whole week, manage excess jars when the cows are generous, and post updates to your customer portal.

  • Today's orders with total jar count
  • Label printing from your phone (today, tomorrow, or all week)
  • Weekly order overview grouped by day
  • Excess jars announcement banner on customer page
  • Farmer message board on your portal
  • Jar return tracking with automatic customer reminders
MilkShelf Dashboard
Your Brand

Make it yours.

Upload your logo, add a pickup location map, write your own email messages. Every customer touchpoint looks and sounds like your farm — not some tech company.

  • Your logo on the portal and every email
  • Pickup location map and directions shown automatically
  • Custom confirmation and reminder email text
  • Cash customers supported alongside card customers
  • Your own subdomain: yourfarm.milkshelf.com
  • Configurable jar sizes (half gallon, quart, etc.)
Farm Settings
happyhollowfarm.milkshelf.com
Your custom link — share it anywhere
Your branding, everywhere
Your logo on portal and all emails
Pickup location map for customers
Custom welcome & reminder email text
Jar size description you configure
The complete list

Every feature, at a glance.

Everything included. No add-ons, no tiers.

💳
Automatic Card BillingStripe-powered — per pickup, monthly, or every 4 weeks
🐄
Herdshare ModeOne toggle swaps terminology and unlocks monthly & 4-week billing
📦
Capacity LimitsPer-day jar limits prevent overselling automatically
📱
Customer Self-Service PortalSign up, update, pause, resume — no farmer involvement needed
📋
Waitlist with Auto-OffersFreed jars cascade to the next person in line
🔔
Pickup RemindersAutomatic emails — night before or morning of pickup
📊
Farmer DashboardToday's orders, weekly view, capacity, and waitlist at a glance
🏷️
Label PrintingGenerate jar labels for thermal Bluetooth printers
🏖️
Customer Vacation HandlingCustomers set their own dates, pickups auto-skip, Stripe pauses too
🏝️
Farm-Wide VacationOne window pauses every pickup and every Stripe charge while you're away
🥛
Excess Jars BannerAnnounce extra availability on your customer page
✉️
Custom Email TemplatesWelcome, reminder, and update emails in your voice
📧
Broadcast MessagingMessage all customers, by pickup day, or a custom group
🖼️
Farm BrandingYour logo, map, and messaging everywhere
📍
Pickup DirectionsMap and address shown to customers automatically
👤
Manual Customer AddAdd offline customers who can't use the form
📥
CSV ExportDownload your full customer list anytime
🪣
Jar Return TrackingLog returns nightly, auto-remind customers who owe jars
📝
Farmer NotificationsGet emailed when customers sign up or make changes
🔗
Custom Subdomainyourfarm.milkshelf.com — share one clean link
📅
Biweekly SchedulingCustomers choose weekly or every-two-weeks at signup
🗓️
Visual Pickup Schedule4-week rolling calendar with capacity bars
📍
Multiple Pickup LocationsAdd several pickup spots per day — customers pick the one that works for them
📌
Farmer Message BoardPost farm updates on your customer portal
🛒
Payment LinksSend a link for one-off add-ons — yogurt, eggs, etc.
📈
Projected IncomeSee expected revenue 7 days to 1 year out
⚠️
Failed Payment AlertsDashboard banner with one-click "Mark as Paid"
💼
Customer Billing PortalCustomers update their own card via Stripe — no farmer involvement
🔄
Switch-to-Cash OptionToggle whether card customers can self-cancel and pay you directly

New features added regularly.

Getting started

Up and running in 15 minutes.

1

Sign up

Create your farm account in 15 minutes. Add your pickup days, jar capacity, and farm details.

2

Share your link

Get your custom portal — yourfarm.milkshelf.com. Share it on social media or text it to your customers.

3

Get milk on the shelf

Check your dashboard, print labels, and go. MilkShelf handles reminders, signups, billing, and waitlists automatically.

★★★★★
"
I cannot believe how much time I was wasting. Labels, reminders, chasing payments — all of it is just gone. I check my phone in the morning and everything's already handled.
— Raw Milk Farm Owner
Midwest Homestead
Honest, simple pricing

One plan. All features.

No tiers, no add-ons, no hidden fees.

Everything Included
$39/mo
After your free first month. No credit card required to start.
Other farm software charges hundreds per month for features you'll never use. MilkShelf does exactly what milk farms need — nothing more, nothing less.
  • Custom portal — yourfarm.milkshelf.com
  • Automatic card billing via Stripe
  • Herdshare mode — terminology, monthly billing, buy-in fees
  • Smart waitlist with cascade offers
  • Thermal label printing from your phone
  • Pickup reminders — night before or morning of
  • Broadcast messaging to all customers or by day
  • Self-service customer portal
  • Jar return tracking
  • Farmer notifications on every change
  • Unlimited customers — no per-customer fees

Start your free month

Free for one month · No credit card required · Cancel anytime

By signing up, you confirm compliance with all applicable local, state, and federal regulations regarding raw milk sales, and you agree to our Terms of Service, Privacy Policy, and Seller Agreement.